Privacy Policy

Effective Date: March 1, 2026

Bionic Barbell, LLC ("Bionic Barbell," "we," "us," or "our") operates the website bionicbarbell.com and the physical gym facility located at 900 N Telshor Blvd, Las Cruces, NM 88011. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or interact with us.

1. Information We Collect

Information You Provide

We may collect personal information that you voluntarily provide when you:

• Sign up for a membership or free trial
• Register for classes or personal training sessions
• Use our childcare check-in services
• Purchase services such as cryotherapy, red light therapy, PEMF therapy, or oxygen therapy
• Subscribe to our email newsletter
• Fill out a contact form or waiver
• Interact with us on social media

This information may include your name, email address, phone number, mailing address, date of birth, emergency contact information, health and fitness goals, medical conditions relevant to your training, payment information, and photos.

Information Collected Automatically

When you visit our website, we may automatically collect certain information, including your IP address, browser type, device information, pages visited, time spent on pages, referring URL, and general geographic location.

Information from Third Parties

We may receive information about you from third-party services such as gym management software (GymMaster), email marketing platforms (Klaviyo), payment processors, and insurance or benefit programs (e.g., SilverSneakers, Silver&Fit, Renew Active).

2. How We Use Your Information

We use the information we collect to:

• Provide and manage your gym membership and related services
• Process transactions and send related information (receipts, confirmations)
• Manage childcare check-in and roster services
• Send promotional communications, class updates, and newsletters (you may opt out at any time)
• Improve our website, services, and member experience
• Respond to your inquiries and provide customer support
• Monitor gym occupancy and usage for safety and operational purposes
• Comply with legal obligations

3. How We Share Your Information

We do not sell your personal information. We may share your information with:

• Service Providers: Third-party companies that help us operate our business, such as payment processors, email marketing platforms, gym management software, and website hosting providers
• Insurance & Benefit Programs: To verify eligibility for programs such as SilverSneakers, Silver&Fit, Renew Active, and similar programs
• Legal Requirements: When required by law, court order, or governmental regulation, or to protect our rights, safety, or property
• Business Transfers: In connection with a merger, acquisition, or sale of all or a portion of our assets

4. Cookies and Tracking Technologies

Our website may use cookies, web beacons, and similar tracking technologies to enhance your experience, analyze site traffic, and understand usage patterns. You can control cookies through your browser settings. We may also use third-party analytics services such as Google Analytics.

5. Email and SMS Communications

By providing your email address or phone number, you may receive promotional emails, text messages, or other communications from us. You can opt out of marketing emails by clicking the "unsubscribe" link in any email. You can opt out of SMS messages by replying "STOP." Opting out of marketing communications will not affect transactional messages related to your membership or services.

6. Data Security

We implement reasonable administrative, technical, and physical security measures to protect your personal information. However, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security of your data.

7. Data Retention

We retain your personal information for as long as your account is active or as needed to provide you services. We may also retain information as necessary to comply with legal obligations, resolve disputes, and enforce our agreements.

8. Your Rights

Depending on your location, you may have certain rights regarding your personal information, including the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt out of marketing communications
• Request a copy of your data in a portable format

To exercise any of these rights, please contact us using the information below.

9. Children's Privacy

Our website and services are not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately and we will take steps to delete such information. Our childcare services collect only the minimum information necessary (child's name and parent/guardian association) to ensure safe check-in and check-out.

10. Third-Party Links

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party sites you visit.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will be indicated by the "Effective Date" at the top of this page. We encourage you to review this Privacy Policy periodically.

12. Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us:

Bionic Barbell, LLC
900 N Telshor Blvd
Las Cruces, NM 88011
Email: support@bionicbarbell.com
Phone: (575) 202-6498